Services / Citation Cleanup & Audit

Citation Cleanup & Audit Service

Find and fix the citations holding your rankings back.

Inconsistent, duplicate, and outdated listings confuse search engines and cost you local visibility. We audit your existing citations, then clean them up so your NAP is accurate everywhere it counts.

Don’t build new citations on top of bad ones. Every new listing copies your current data, including the errors. If your existing citations show wrong or conflicting NAP, building more spreads the inconsistency further and hurts your rankings instead of helping them. Update what exists first. Build new citations once the data is clean.

What is citation cleanup and audit?

Over time, your business builds up citations from all kinds of sources, old listings, data aggregators, directories you forgot about, and submissions made before you changed address, phone, or business name. When those listings don’t match, search engines see conflicting information about your business, and that inconsistency can quietly drag down your local rankings.

A citation audit is a full review of where your business is listed and whether the details are correct. Citation cleanup is the work of fixing what’s wrong: correcting inconsistent name, address, and phone (NAP) data, resolving duplicates, and updating outdated information. The result is a clean, consistent citation profile that search engines can trust.

Why inconsistent citations hurt you

Google cross-checks your business details across the web to confirm you’re legitimate and located where you say. If one directory shows an old phone number and another shows a former address, that conflict weakens the trust signal, and can keep you out of the Map Pack. Cleaning it up is often the fastest win in local SEO, because you’re removing the brakes before adding power. Once your profile is clean, our citation building service   adds new quality listings on a solid foundation.

Sound familiar?

Signs your citations need a cleanup.

If any of these apply, an audit will likely surface issues worth fixing.

You changed address or phone

Old listings still show your previous details across directories.

Duplicate listings

The same business appears more than once on a directory, splitting your authority.

Inconsistent business name

Slight variations of your name appear across different sites.

Map Pack rankings slipped

You used to show up in local results and have lost ground.

Old citations from cheap services

Past automated or bulk submissions left low-quality, inconsistent listings.

You're not sure what's out there

You’ve never had a clear picture of where your business is listed.

What's included

A complete audit, then the fixes.

We don't just hand you a list of problems, we clean them up.

Existing-listing audit

We find where your business is currently listed across major and niche directories.

NAP consistency check

We flag every variation of your name, address, and phone across sites.

Duplicate detection

We identify duplicate listings that split your authority and confuse Google.

Corrections & updates

We fix incorrect details and update outdated information where the directory allows.

Duplicate resolution

We work to merge or remove duplicate listings wherever possible.

Detailed update report

A clear, unbranded report of every listing we accessed: what was changed and its current status.

How it works

Four simple steps.

1

Share your details

Send your current, correct business name, address, and phone, plus your website.
2

We audit your listings

We search the directories to find where you’re listed and where the data is wrong, duplicated, or outdated.

3

We clean it up

We correct inconsistent NAP, update old details, and resolve duplicates wherever the directory allows.

4

You get the report

A clear report of what was found and fixed, ready for you or your client, with recommendations for any new citations worth adding.

Every cleanup is a little different.

Updates cost the same as building. Every listing in a cleanup is accessed, reviewed, and updated individually, the same careful manual work as creating one, so the same one-time plans apply. Pick the plan that matches the number of listings that need work, and put your update instructions in the order notes.

15 listings · $5

40 listings · $10

80 listings · $20

120 listings · $30

200 listings · $50

350 listings · $80

Backed by our money-back guarantee. If we can’t make it right, you get your money back.

Client results

Trusted with accuracy.

★★★★★

They researched the links my clients already had before doing anything. Over-delivered and finished a couple of days early. I look forward to working together again.
P

pnikolova

BG Bulgaria · Repeat client

★★★★★

They flagged existing listings that didn’t have proper information or needed to be changed, and provided logins for access. Exactly what I needed.

Z

zoracommerce

US United States

★★★★★

Very thorough and accurate, which is what matters most with citations. Always available to answer my questions. I keep coming back for more clients.

D

delta1901

US United States · Repeat client

Questions

Cleanup & audit FAQ.

Update the old ones, always. Your existing listings don't disappear when you move or change numbers, they stay online, telling Google and your customers the old details. Building new citations alongside them creates two versions of your business data fighting each other, and the inconsistency works against your rankings. Update everything that exists first so it all matches. Then, if you want a bigger footprint, build new citations on top of the clean, consistent data.

If you've changed your address, phone, or business name, used cheap or automated citation services in the past, or noticed your local rankings slip, there's a good chance you have inconsistent or duplicate listings. An audit gives you a clear picture either way.

 

We work to resolve duplicates wherever possible, by merging or requesting removal. Some directories make this straightforward; others have their own processes or limitations. We'll always tell you exactly what we were able to do and what's recommended next.

 
 

Yes, where the directory allows it. Many old or aggregator-fed listings can be claimed and corrected. For ones that can't be edited directly, we use the best available method and note it in your report.

Cleanup fixes the listings you already have so they're accurate and consistent. Citation building adds new listings on quality directories. Many businesses benefit from both, clean up the mess first, then build on a solid foundation.

The same as building new citations. Each listing must be accessed, reviewed, and updated individually, it's the same manual work, so the same flat plans apply: from 15 listings for $5 up to 350 for $80. Order the package that matches your listing count and add your instructions in the order notes.

Yes. The audit and report are fully unbranded, so you can run cleanups for your clients and present the work as your own.

Find out what's holding you back.

Pick the plan that matches your listing count, drop your instructions in the order notes, and we’re on it. No quote needed, no sales call, and a money-back guarantee.